Master Google Analytics and Tag Manager

GA4 and GTM are essential for data-driven marketing decisions.

Why GA4?

Event-based tracking Cross-device user tracking AI-powered predictions Google Ads integration

Why GTM?

Manage all tags from one place No-code event tracking Quick updates without developers

Setting Up GA4

Create account at analytics.google.com Install tracking code (preferably via GTM) Enable Enhanced Measurement Set up Conversions

Setting Up GTM

Create account at tagmanager.google.com Add GTM code to website Create GA4 Configuration tag Add custom event tags

Key Reports

Acquisition: Traffic sources Engagement: Popular pages Monetization: Sales data Users: Demographics

Need help with GA4 and GTM? Contact SEO-ORGANIC.